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About

Find out a bit more about why we exist and who we are.

The Why

Our purpose at The Mainspring is to create an online magazine and hub to showcase, highlight and elevate local businesses, entrepreneurs and creatives across Geelong and the region.

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A big congrats to @caseyburrill_art for an exciting exhibition interstate! Casey was one of the first people to welcome us into her home and share her story on the Mainspring 🙌 . Her work is currently on display in #ByronBay at the @fenton_and_fenton exhibition 'Endless Summer'. Amazing and so well deserved. . Image by @leikography
🚨🚨 We’re still here! 🚨🚨 It’s been a little quiet over at The Mainspring lately, and that’s because we’re still processing the year we’ve just left behind! 2018 was a year of lessons – launching in March, we learnt pretty quickly just how much the community was craving an online platform like The Mainspring. Fun, fresh and inspiring – our site would be nothing without the bucket loads of talent, innovation and creativity our region has. We’re still so overwhelmed by the positive response! Another major lesson (that we all must learn) is finding balance. Both of us working full time jobs and exploring other creative/work/entrepreneurial options, we found ourselves (like many others), struggling to balance our passion project with all that life brings. We even found the struggle with stoking the creative fires within us, as we got bogged down by the mundane day-to-day stuff that we all face. However – like so many of you out there, we are grateful for the lessons – and we have been looking at ways that we can learn from them, and keep The Mainspring going when it feels like our cups are filling over from our 9-5’s. SO – watch this space! We will be back soon, stronger than ever. We thank everyone for their patience, understanding and encouraging words – Bring on 2019! - Love Caitlin and Amanda
Not every business looks the same, and sometimes a business is a person • @lee_stamps shared with us her words on when you are the brand of your business • Here's just one of the many takeaways: "Your authenticity will warm you to your audience and connect you to your followers and clients." Read it via the link in our bio.
Message of the day. Be the reason someone else smiles today!
Wholesome, delicious and nourishing dishes are all part and parcel of a @dailyfoodco dish. Each meal is created lovingly by Alexia and Will in Geelong and delivered to your door • image by @saltandpinephotography
@edencraft.boats are helping bring manufacturing back to Geelong in a big way. • We spoke with Josie from Edencraft a little while back over on the website and it’s been one of our most popular articles to date!
Not only is this the face of the woman behind the amazing local business @luxeonchester , it’s the face of someone who shares our passion for supporting local businesses. • Bec is behind the #shopgeelongthisxmas initiative which puts the focus on supporting your local small businesses this festive season. We encourage everyone to shop local! • Image by @shetakesphotos__
What’s getting us through the week ☕️
Feeling grateful ✨ Thank you so much to everyone who has filled out our ‘Geelong Favourites’ template over on our stories. We’ve loved reading your choices and celebrating Geelong businesses! We’ve put the template in our story highlights so you can get it whenever • Throwback to this shot by @leikography for our interview with @caseyburrill_art
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