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About

Find out a bit more about why we exist and who we are.

The Why

Our purpose at The Mainspring is to create an online magazine and hub to showcase, highlight and elevate local businesses, entrepreneurs and creatives across Geelong and the region.

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Friday night drinks are kicking off around the country, and there’s plenty of ways to drink local like with the new @monkeyshinesbrewco ⚡️ Image via Monkey Shines Brew Co
Frank and Dollys can do no wrong; releasing a vibrant and amazing new collection while travelling the world with their family • Read up on how they manage family and business on our website • image via @frankanddollys
Today calls for coffee ☕️ did you know @beansqueeze is a Geelong institution and they regularly engage local creatives within their business? • Image via Bean Squeeze by @thewildsocial
This hits really close to home for us as we spend a lot of time transcribing interviews listening to our voices...and it never gets any easier!
Over on the website we spoke with Steven Paul from @oakdenewines about staying true to your brand, growth and the connectedness of the region’s wine industry • link in bio
Excited to be heading to the @a_place_for_her ‘Self Love Sunday’ launch tomorrow at 11am • there’ll be a guided meditation, workshop on self love and self care and the journey behind creators Clare Bedford and Laura van Noordenburg • swipe to see who else is involved. Tickets avail at the door.
Love seeing this snapshot into @twinewoodstudio’s work which is all drawn by hand • image via @twinewoodphotography
We once heard a saying you collaborate to compete. We think that’s pretty on the money • be kind to one another
We could do with about 30 of these today • where’s your favourite spot for a coffee? . Image via @southsidegeelong
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