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About

Find out a bit more about why we exist and who we are.

The Why

Our purpose at The Mainspring is to create an online magazine and hub to showcase, highlight and elevate local businesses, entrepreneurs and creatives across Geelong and the region.

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That ceiling! We've long admired the design of @swell_cafe in Jan Juc. A space that truly works with its surroundings, and the food is just as impressive. Where are some of your favourite well-designed spots? • image via Swell Cafe
Thank you to local artist @natalie_martin for welcoming The Mainspring into her beautiful studio! You can read the full article on our website.
We remember when Bec from @luxeonchester released her first product in the @botanicalsbyluxe range - the hyaluronic serum. Look at the range now! Incredibly proud of her success in celebrating one year of her range and also her continual support of other Geelong businesses • image via Luxe on Chester
We're big on multi-tasking •
It'd be rude not to • cocktails via @mexicanrepublicgeelong and image by @coreysleapphotography
Our screen-shotting is out of control
@Melanie_macilwain certainly has a way with colours • Aside from creating these vibrant pieces, the Geelong artist regularly works with and supports other Geelong businesses - which is something we love to see • image via Melanie Macilwain
We certainly wouldn't say no to these delicious cupcakes by Geelong business @miss_mabels • captured by local photographer @thewildsocial
We’re loving the nod to our own backyard on @bellsbeachbrewing new tinnies! Head over to their insta to see where you can pick up these bad boys 🍻
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