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About

Find out a bit more about why we exist and who we are.

The Why

Our purpose at The Mainspring is to create an online magazine and hub to showcase, highlight and elevate local businesses, entrepreneurs and creatives across Geelong and the region.

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Huge congratulations to the Same Day IPA Brew Squad at @blackmansbrewery who got up at 4am this morning to package, keg and deliver the Hazy IPA in one day. Mammoth effort! Time to go out and buy one to try for yourselves🍻🍻🍻Image by Blackman’s Brewery.
Lately it’s been the perfect weather to completely neglect our to-do lists 😂
☕️ You may have spotted these black and orange keep cups with the slogan ‘enjoy, return, repeat’ at cafes around Geelong, so what’s it about? ☕️ We spoke with co-founder Henham Rous on researching the sustainable concept, working with local cafes and how the new system operates • link in bio
Love Ludie (aka Jenna) creating absolute magic everyday ✨ Photo by @loveludie
Meet Harriet and her sidekick Fred 👋🐶 In amongst @natural_harry’s photos of delicious treats, sustainable wares and inspiring landscapes, you’ll often spot her dog, Fred. . The Koolie x Border Collie isn’t much help in the garden (he’s often looking for rabbits) or in taking photos, but he’s certainly great at posing for them! Read up about Fred and Harriet on our website.
We could all do with more moments like these ☝️
We had a fun shoot this morning with this little guy for an article coming soon 🐶🐶 Any guesses on the business owner who owns this pup?
That ceiling! We've long admired the design of @swell_cafe in Jan Juc. A space that truly works with its surroundings, and the food is just as impressive. Where are some of your favourite well-designed spots? • image via Swell Cafe
Thank you to local artist @natalie_martin for welcoming The Mainspring into her beautiful studio! You can read the full article on our website.
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