Why We Exist

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Our purpose at The Mainspring is to create an online magazine and hub to showcase, highlight and elevate local businesses, entrepreneurs and creatives across Geelong and the region.

We want to tell their stories and get to the heart of the people behind each creative venture.

Ultimately, we want to further empower the community through industry knowledge, first-hand experiences and uplifting content.

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Find out more about our team here.