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The Why

Our purpose at The Mainspring is to create an online magazine and hub to showcase, highlight and elevate local businesses, entrepreneurs and creatives across Geelong and the region.

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Not only is this the face of the woman behind the amazing local business @luxeonchester , it’s the face of someone who shares our passion for supporting local businesses. • Bec is behind the #shopgeelongthisxmas initiative which puts the focus on supporting your local small businesses this festive season. We encourage everyone to shop local! • Image by @shetakesphotos__

What’s getting us through the week ☕️

Feeling grateful ✨ Thank you so much to everyone who has filled out our ‘Geelong Favourites’ template over on our stories. We’ve loved reading your choices and celebrating Geelong businesses! We’ve put the template in our story highlights so you can get it whenever • Throwback to this shot by @leikography for our interview with @caseyburrill_art

We spoke with Lexi of @dailyfoodco over on the site about change, difficult decisions and keeping things local • “We’re trying to support local business and that’s something I feel really strongly about” • Image by @saltandpinephotography

Love seeing the consideration and care that goes into the process of making something. This process was captured by @smudge_eats of @urbanbar_design ⚡️

All about supporting those dreams 💕

Friday night drinks are kicking off around the country, and there’s plenty of ways to drink local like with the new @monkeyshinesbrewco ⚡️ Image via Monkey Shines Brew Co

Frank and Dollys can do no wrong; releasing a vibrant and amazing new collection while travelling the world with their family • Read up on how they manage family and business on our website • image via @frankanddollys

Today calls for coffee ☕️ did you know @beansqueeze is a Geelong institution and they regularly engage local creatives within their business? • Image via Bean Squeeze by @thewildsocial

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