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The Why

Our purpose at The Mainspring is to create an online magazine and hub to showcase, highlight and elevate local businesses, entrepreneurs and creatives across Geelong and the region.

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Have you been to @littlegreencorner? It’s one of the few, if not only, cafes in Geelong that places an emphasis on sustainability within its business - an extremely important factor. . This is owner Hugh, who you’ll often see behind the counter and taking your order. • Image captured by the talented @thewildsocial

Who here is good at networking? 🙋‍♀️🙋‍♂️. . It’s one of those things that’s vital for small business growth, but still to this day we have our awkward moments - and we don’t think that will ever change. . So here’s to those awkward moments - we all have them!

Creatives doing their thang is our kinda thang • image via @kirstylief

If you were down at BAIE Wines over the weekend, chances are you witnessed the incredible work of local florist @lustreblooms • image by @jakehoganphotography

Recently we had the pleasure of interviewing local photographer @nikoleramsay. • She took us through five of her career highlights, ranging from a royal wedding for the United Arab Emirates to travelling to Bali capturing @theislandhouses and working with fellow local business, @natural_harry, on both of her cookbooks. • Link in bio to read ✌️All images supplied by Nikole

Only you set your limits 👊

We love this • Guru Boards doing his thing creating, snapped by @thewildsocial

Looking at pictures of pretty things and trying to pretend it’s not damn cold outside.⠀ • Image via @rosaliemolloy

Reinvention can be hard, but sometimes it’s necessary. The Nash was a hard change for so many, but it was fascinating to see how the space was reinterpreted • image via @nhgeelong

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