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The Why

Our purpose at The Mainspring is to create an online magazine and hub to showcase, highlight and elevate local businesses, entrepreneurs and creatives across Geelong and the region.

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Meet Harriet and her sidekick Fred 👋🐶 In amongst @natural_harry’s photos of delicious treats, sustainable wares and inspiring landscapes, you’ll often spot her dog, Fred. . The Koolie x Border Collie isn’t much help in the garden (he’s often looking for rabbits) or in taking photos, but he’s certainly great at posing for them! Read up about Fred and Harriet on our website.

We could all do with more moments like these ☝️

We had a fun shoot this morning with this little guy for an article coming soon 🐶🐶 Any guesses on the business owner who owns this pup?

That ceiling! We've long admired the design of @swell_cafe in Jan Juc. A space that truly works with its surroundings, and the food is just as impressive. Where are some of your favourite well-designed spots? • image via Swell Cafe

Thank you to local artist @natalie_martin for welcoming The Mainspring into her beautiful studio! You can read the full article on our website.

We remember when Bec from @luxeonchester released her first product in the @botanicalsbyluxe range - the hyaluronic serum. Look at the range now! Incredibly proud of her success in celebrating one year of her range and also her continual support of other Geelong businesses • image via Luxe on Chester

We're big on multi-tasking •

It'd be rude not to • cocktails via @mexicanrepublicgeelong and image by @coreysleapphotography

Our screen-shotting is out of control

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