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The Why

Our purpose at The Mainspring is to create an online magazine and hub to showcase, highlight and elevate local businesses, entrepreneurs and creatives across Geelong and the region.

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Friday night drinks are kicking off around the country, and there’s plenty of ways to drink local like with the new @monkeyshinesbrewco ⚡️ Image via Monkey Shines Brew Co

Frank and Dollys can do no wrong; releasing a vibrant and amazing new collection while travelling the world with their family • Read up on how they manage family and business on our website • image via @frankanddollys

Today calls for coffee ☕️ did you know @beansqueeze is a Geelong institution and they regularly engage local creatives within their business? • Image via Bean Squeeze by @thewildsocial

This hits really close to home for us as we spend a lot of time transcribing interviews listening to our voices...and it never gets any easier!

Over on the website we spoke with Steven Paul from @oakdenewines about staying true to your brand, growth and the connectedness of the region’s wine industry • link in bio

Excited to be heading to the @a_place_for_her ‘Self Love Sunday’ launch tomorrow at 11am • there’ll be a guided meditation, workshop on self love and self care and the journey behind creators Clare Bedford and Laura van Noordenburg • swipe to see who else is involved. Tickets avail at the door.

Love seeing this snapshot into @twinewoodstudio’s work which is all drawn by hand • image via @twinewoodphotography

We once heard a saying you collaborate to compete. We think that’s pretty on the money • be kind to one another

We could do with about 30 of these today • where’s your favourite spot for a coffee? . Image via @southsidegeelong

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