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The Why

Our purpose at The Mainspring is to create an online magazine and hub to showcase, highlight and elevate local businesses, entrepreneurs and creatives across Geelong and the region.

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That ceiling! We've long admired the design of @swell_cafe in Jan Juc. A space that truly works with its surroundings, and the food is just as impressive. Where are some of your favourite well-designed spots? • image via Swell Cafe

Thank you to local artist @natalie_martin for welcoming The Mainspring into her beautiful studio! You can read the full article on our website.

We remember when Bec from @luxeonchester released her first product in the @botanicalsbyluxe range - the hyaluronic serum. Look at the range now! Incredibly proud of her success in celebrating one year of her range and also her continual support of other Geelong businesses • image via Luxe on Chester

We're big on multi-tasking •

It'd be rude not to • cocktails via @mexicanrepublicgeelong and image by @coreysleapphotography

Our screen-shotting is out of control

@Melanie_macilwain certainly has a way with colours • Aside from creating these vibrant pieces, the Geelong artist regularly works with and supports other Geelong businesses - which is something we love to see • image via Melanie Macilwain

We certainly wouldn't say no to these delicious cupcakes by Geelong business @miss_mabels • captured by local photographer @thewildsocial

We’re loving the nod to our own backyard on @bellsbeachbrewing new tinnies! Head over to their insta to see where you can pick up these bad boys 🍻

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